{"id":170,"date":"2024-11-11T11:11:00","date_gmt":"2024-11-11T11:11:00","guid":{"rendered":"https:\/\/atomic.marketing\/blog\/?p=170"},"modified":"2024-11-11T00:40:29","modified_gmt":"2024-11-11T00:40:29","slug":"get-paying-customers-for-startup","status":"publish","type":"post","link":"https:\/\/atomic.marketing\/blog\/get-paying-customers-for-startup\/","title":{"rendered":"Get Your First 100 Paying Customers for Your Startup [Before Launch]"},"content":{"rendered":"\n<p>I made two huge mistakes when launching my first startup. We will cover the first mistake in another article, but for now, let&#8217;s focus on the second: not having <strong>paying customers before launch<\/strong>.<\/p>\n\n\n\n<p>I know you might be thinking, why would anyone be interested before the launch? But this isn&#8217;t quite right, as <strong>people are often open to trying new products<\/strong>, services, and experiences even before they are unfinished and available to everyone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should You Onboard Customers Before Launch?<\/h2>\n\n\n\n<p>In most cases, the answer is <strong>absolutely yes<\/strong>, but it does depend on the product you are launching.<\/p>\n\n\n\n<p>I&#8217;ll go in-depth about how you can do this, so keep an open mind. This way, you can <strong>decide for yourself<\/strong> whether or not <strong>onboarding customers before launch<\/strong> is right for you.<\/p>\n\n\n\n<p>If this is your first startup, remember that <strong>execution matters more than the idea<\/strong> itself. These steps are straightforward and simple to follow, but they are <strong>highly effective<\/strong> when <strong>implemented properly<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Get Your First 100 Paying Customers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Launch a website<\/h3>\n\n\n\n<p>No matter what stage your website, app, or product is in, you should <strong>have a website up and running<\/strong> as soon as you decide to pursue your idea.<\/p>\n\n\n\n<p>A simple &#8220;Launching Soon&#8221; page with some key insights can do the job. If you have a set launch date, include a countdown timer, and make sure to add a form to collect emails. This is an easy way to <a href=\"https:\/\/atomic.marketing\/blog\/get-leads\/\">gather leads<\/a> before the launch.<\/p>\n\n\n\n<p><strong>Communicate clearly about your product<\/strong>, its current stage, and the impact it\u2019s aiming to have. Ask if people are interested in becoming your first users, and collect their details to reach out before launching your startup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Deploy Your Network<\/h3>\n\n\n\n<p><strong>Share<\/strong> your website and product information <strong>across all platforms<\/strong> so people know you are working on something exciting. Direct them to your website where they can pre-sign up.<\/p>\n\n\n\n<p>Each week, post new, interesting information about your product and its features. <strong>Ask for feedback<\/strong> and input from your audience; you might get valuable insights to <strong>improve your idea<\/strong>.<\/p>\n\n\n\n<p>Encourage your team to do the same. They should share the same passion posting online as they do while building the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Join Communities<\/h3>\n\n\n\n<p>Become hyperactive, either before or after working on your product, in communities where you can <strong>engage with potential clients<\/strong>. There are many forums on nearly every topic, so finding the right ones shouldn\u2019t be difficult.<\/p>\n\n\n\n<p>Answer questions related to your domain on platforms like <a href=\"https:\/\/www.quora.com\/\">Quora<\/a> and <a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reddit<\/a>. This will help you <strong>build credibility<\/strong>, which can assist in gaining a few customers before your launch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make Your Product in Versions<\/h3>\n\n\n\n<p>Instead of planning to <strong>launch a fully fledged startup<\/strong> (website, app, or product), <strong>launch a MVP<\/strong> (basic version) as early as possible. The MVP should include the core features that give your potential customers an early glimpse of your product.<\/p>\n\n\n\n<p>You can offer early access or a beta version to community members and leads you have gathered from your website and social media.<\/p>\n\n\n\n<p>Not only are they likely to convert into <strong>paying customers for your startup<\/strong> once you launch, but they&#8217;ll also provide valuable feedback. This way, you&#8217;ll have a superior product at the time of launch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Launch Your Product Like an Event<\/h3>\n\n\n\n<p>Treat your <strong>product launch as an event<\/strong>, involving your early users, social network, and community.<\/p>\n\n\n\n<p>Three to five days before the launch, <strong>start posting daily on social media<\/strong> and in communities to build hype. <a href=\"https:\/\/atomic.marketing\/\">Send emails to all the leads<\/a> you have gathered from your website and early beta users.<\/p>\n\n\n\n<p>If possible, incentivize your early users to refer others by offering a free month, a free sample, or another related reward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p><strong>Launching a startup<\/strong> without paying customers is one of the biggest mistakes you can make. Engaging early users before your official launch can help build anticipation and credibility. By following the steps outlined, you\u2019ll gather valuable feedback and create a strong customer base from day one.<\/p>\n\n\n\n<p>Remember, <strong>execution is key<\/strong>. It\u2019s not just about having a great idea, but about how well you bring it to life. <strong>Onboard customers early<\/strong>, engage your community, and treat your launch like an event\u2014this will set you up for success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I made two huge mistakes when launching my first startup. We will cover the first mistake in another article, but for now, let&#8217;s focus on the second: not having paying customers before launch. I know you might be thinking, why would anyone be interested before the launch? But this isn&#8217;t quite right, as people are&hellip;&nbsp;<a href=\"https:\/\/atomic.marketing\/blog\/get-paying-customers-for-startup\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Get Your First 100 Paying Customers for Your Startup [Before Launch]<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[31,30],"tags":[32,21,5,10,33],"class_list":["post-170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-acquisition","category-startup","tag-customer-acquisition","tag-marketing","tag-marketing-strategy","tag-saas-marketing","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get Your First 100 Paying Customers for Your Startup [Before Launch] - Atomic Blog<\/title>\n<meta name=\"description\" content=\"Learn how to get your first 100 paying customers before launch. Discover simple strategies to engage early users, gather feedback, and build anticipation for your startup\u2019s success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atomic.marketing\/blog\/get-paying-customers-for-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Your First 100 Paying Customers for Your Startup [Before Launch] - Atomic Blog\" \/>\n<meta property=\"og:description\" content=\"Learn how to get your first 100 paying customers before launch. Discover simple strategies to engage early users, gather feedback, and build anticipation for your startup\u2019s success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atomic.marketing\/blog\/get-paying-customers-for-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"Atomic Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-11T11:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atomic.marketing\/blog\/wp-content\/uploads\/2024\/11\/get-paying-customers-for-startup.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Monty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/get-paying-customers-for-startup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/get-paying-customers-for-startup\\\/\"},\"author\":{\"name\":\"Monty\",\"@id\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/#\\\/schema\\\/person\\\/b4acba3f340c3d469bd813176c96c66a\"},\"headline\":\"Get Your First 100 Paying Customers for Your Startup [Before Launch]\",\"datePublished\":\"2024-11-11T11:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/get-paying-customers-for-startup\\\/\"},\"wordCount\":714,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/get-paying-customers-for-startup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/get-paying-customers-for-startup.png\",\"keywords\":[\"customer acquisition\",\"marketing\",\"marketing strategy\",\"saas marketing\",\"startup\"],\"articleSection\":[\"Customer Acquisition\",\"Startup\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/atomic.marketing\\\/blog\\\/get-paying-customers-for-startup\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/get-paying-customers-for-startup\\\/\",\"url\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/get-paying-customers-for-startup\\\/\",\"name\":\"Get Your First 100 Paying Customers for Your Startup [Before Launch] - Atomic Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/get-paying-customers-for-startup\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/get-paying-customers-for-startup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atomic.marketing\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/get-paying-customers-for-startup.png\",\"datePublished\":\"2024-11-11T11:11:00+00:00\",\"description\":\"Learn how to get your first 100 paying customers before launch. 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